REETHYM OF LITE launch party!

Tonight was the biggest sneaker party ever!!! With Swizz Beatz as Global Director, Reebok can't go wrong!!! The celebration was called "Reethym of Light" which is truly light, available in the Classic Light or Leather Classic Light. The event took place on 42nd St. at E Space, which is a cool spot. Celebrities from music, fashion, and film all came out to support Swizz Beatz and Reebok's new takeover campaign! In attendance were of course Alicia Keys, Maino, Red Cafe, Jonathan Mannion, Teyana Taylor, Chuck Nice, Jay Z & Beyonce, Pharell, Lloyd Banks, and a host of others who love the Kamikaze sneaker as well as Reebok itself!

Iniside the event were Basquiat t-shirts and Kamikaze's on display, as well as snack servers and a Hennessy bar with my favorite drink of the night..the Black Kamikaze! The event was packed from wall to wall with sneaker & music lovers to support Swizzy & Reebok. Around 10:30 Swizzy took stage and did a few of his hits like Who's Real, On the floor, Coolin, and his new hit International Party, which he premiered the video for too! There were many with Kamikaze's, Pumps, and Classics on, which shows that Reebok is truly a mainstay and has sneakers for just about anyone! Check out the pics below and MORE PICS HERE

                                               Swizzy came out in some limited edition Pumps

                                                                        SHOWTIME!!!

                                                                         BASQUIAT

                                                       Lloyd Banks sports a pair of HUF's

                                                    Garrett, President of Swizzy's new label

                                                                            NUTS!!!

                                                                  The lovely Alicia Keys

                                                                    Leather Classic Lite

                                                  Maino takes off his Gucci for the Kamikaze

                                Mr. Packer of Packer Shoes, NJ sports an unreleased 3M Pump

                            BX is the boro! Mickey Factz sported a pair of red & white Adidas Y3's

                                                                   Black OJ Kamikaze