Magnum's Exploding Ice Cream!

Ice cream company, Magnum, launched an add campaign earlier this year with some astonishing photography produced by London based photo team Diver and Aguilar. Anyone would think that the images had to be created with CGI. However the photographers cleverly used miniature detonators to explode the ice cream and shower it's fragments into the air, capturing the chaos with high speed photography techniques. Scroll down to the bottom to see a 'making of' video.