It was a great weekend in Boston! Nearly 20 females from NYC & Boston participated in this 1st ever, historic event! Ranging from girls still in HS & college, to customizers, & experienced designers, we all came together sharing our love of kicks & learned from some of the best female designers in the industry! Lori got together with D'Wayne Edwards of Jordan Brand, as well as top women designers from Sperry Top Sider, Reebok, Puma, Converse, and Nike to make this special event happen.
We started off with introductions & sketching what our vision of our very own sneakers would look like, and we couldn't use logos or similarities from existing brands. As a customizer I truly thought the process wasn't too tedious since I already design, but on already put together sneakers. I was wrong! My initial sketch had the shape of a griffey max and it really wasn't what I was aiming for. However, with some help from the designers, I was able to create a better form for the sneaker as well as details like piping, canvas and textured leather!
Each presentation was as unique as the participant behind it! We all took on a foreign task and came out on top!
Thank you to all of the designers who took their time out for us and shared priceless technique and tips! Welcome Sarah Sabino aka "S4" to our Boston team, and a very special extra thanks goes to you Lori for always representing & being a voice for the ladies!
MORE PICS HERE
Puma is teaming up with Women's Professional Soccer (WPS) to raise awareness of breast cancer through their new Project Pink initiative. Games will be played in the Project Pink unis, merchandise will be available for sale (100% of profits going to support the cause) and players will speak out on the impact of breast cancer. Launching July 31, PUMA is hosting a forum at wps.pumafootball.com/projectpink that invites interaction with the Project Pink initiative. The site allows for the nomination of breast cancer charities with nonprofit status; supporters can then log on to vote for the winner, who will ultimately receive a donation consisting of 100% of the profits from the sale of PUMA Project Pink product. The nomination period will open on August 7; voting will begin on September 13. The crowd favorite will be announced and the donation made in late October.
Puma is once again supporting Soles 4 Soles, a charity that gives sneakers to folks around the world who will really use them... not keep them in a box on the shelf like some people, um, yea. =) (Guilty as charged.) So if you have any slightly worn ones that you can part with (or even unworn ones that won't bring in too many pennies on ebay), bring 'em down to a Puma store or outlet near you. You'll get 30% off at a Puma store and 15% at an outlet. Not bad! It doesn't matter what brand they are, by the way.
